Case Study
Red Fly Clothing Co. / web, photography, print
- The Client
- Red Fly Clothing Co.
- Industry
- Clothing and Apparel. Fashion and Boutique.
- Target Audience
- Younger crowd, predominately women. Higher-end fashion connoisseurs. Anyone who wants to look good.
- The Challenge
- Red Fly came to me with the problem that, their web site was just not being received by their target audience and was not making any turn around or even turning up in the search engines. Not only was the design outdated and atrocious, it was rather non accessible and overall user experience was being affected negatively by structure and store structure.
Lack of organization was enough to call for a redesign to this site. Desire to reflect the store’s atmosphere and high-end clothing apparel in their online presence. - The Solution
- The new Red Fly Clothing web site. Designed with the user in mind, their new web site has much more information readily available to the user with minimal navigation. Also sporting a much more up-to-date design, their new web site says a lot about the clothes they stock and the service they offer.
- launch date
- October 18th 2008
- role&position
- lead design. developer.
- misc info
- product photographer, shopify integration