Case Study
Laurie Jones of Simply Fit / web design & dev
- The Client
- Laurie Jones of Simply Fit
- Industry
- Personal Fitness
- Target Audience
- Mostly women. Anyone seeking fitness expertise.
- The Challenge
- Personal Fitness trainer Laurie Jones came to me with an interest of taking her advertising to another medium. After much consultation she decided the web was the way she wanted to take her next marketing campaign. She wanted to appeal mostly to a female audience, but does not limit clientele to women only. She wanted something clean and organized with an eye grabbing color scheme that would appeal to her audience.
- The Solution
- After two mock-ups, we finally decided on the third. For good reason, too! This web site sports plenty of textures, tiling wood boards, and a color scheme that would pull anyone in. Given the challenging task of using as little space as possible, I created this single page design that really puts emphasis on the content that Jason does provide.
- launch date
- August 10th 2008
- role&position
- lead design. developer.
- misc info
- product photographer, shopify integration